Our Collective Memory: The evolution of 9/11 twenty-two years later

As we mark the 22nd anniversary of the September 11th attacks, the phrase Never Forget is still etched into our collective memory. Yet, as time has marched on, 9/11 is retreating into the annals of history much like December 7th, when the Pearl Harbor attacks...

Human Connection Unplugged: Lessons for Brands

“What do you do when you’re on a train for a day of meetings in the big city and discover you don’t have your phone…?” That’s the question that I was forced to consider the other day on my journey from Connecticut’s Eastern Shoreline to...

Purpose Is Growing Up: The Inseparable Connection with Product Quality

When Unilever’s new CEO Hein Schumacher recently announced that the company is emphasizing product quality to grow margins and volume, many marketers took it as big news…. Could this mean that performance marketing has triumphed and the focus on purpose is over? Given...

From Rainbow Capitalism to Allyship
: Five Steps to Sustain Support and Avoid Pulling Back

Allyship. With the backlash against Target coming on the heels of the Anheuser-Bush, Bud Light-Dylan Mulvaney fiasco, Pride 2023 presents a perfect moment for business leaders to reflect on what allyship, DEI and belonging genuinely mean to them, both externally with...

Earth Day 2023: from short term profits to long-term impact

With greenwashing is in the spotlight and increasing regulation focused on curbing it, I’ve been surprised this week to see the number of brands still co-opting Earth Day for their own gain – falling short in promoting the urgent positive change needed to...

From Greenwashing to Greenhushing: Five Guidelines to Embrace Sustainability and Prevent Missteps

Even as environment, social and governance (ESG) measures of risk are being politicized in the US, the new European Commission Green Claims Directive will have a significant impact on business and brands – in Europe and across the globe. Understanding the broadening...