Connect people with
purpose and performance—
and doing good with growth.
People now demand that brands solve
their personal me needs and problems and
their we worries about society and the planet
—with humanness.
The human face of a business or product,
built on trust and connection,
with which people form a relationship
that secures preference and loyalty.
citizenship \ˈsi-tə-zən-ˌship \ noun
The qualities expected of an active participant in society
and a responsible member of a community,
fostering belonging and shared purpose.
Latest thinking
Explore our latest thinking on how human-centered leadership connects people, purpose and performance for transformational growth.
Transformation and Growth through Purpose: Know-Be-Do-Become
More and more, I see purpose as a journey—a process of becoming, of unfolding our best selves through the choices we make...
Rebuilding Trust: A Five-Step Process for Human-Centered Alignment, Engagement and Growth
Mergers, spinoffs, downsizing, dictatorial bosses, unrealistic objectives, and the demand to return to the office—these are...
Elevating Brand Relationships: A New Era of Purpose and Humanity
Taken together, ongoing market uncertainty, shifting consumer sentiment and digital transformation are demanding a...
Leaders – and leadership brands – cultivate relationships based on trust
and human-centered transformation….
On living their purpose and values, ensuring their communications reflect
their behaviors and the experiences they deliver.
We invite you to connect with us to ensure your brand is the human face of your business
that genuinely connects with people and taps into their potential.
About
Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker, Advocate for Human-Centered Leadership.
Endlessly curious about human behavior, I continually strive to understand how shifting cultural dynamics impact people’s relationships with brands, one another and their sense of purpose. As a researcher and strategist, I invite others to gain new perspectives alongside me. In doing so, together we can anticipate the unexpected and overcome apparent boundaries as we bring new possibilities to life.
For as long as I can remember, I’ve had a stakeholder approach to business, taken a broader societal vision and aimed to have a positive social impact. I practice a leadership style centered on integrity, collaboration and collective success. Recognizing the importance of aligning organizational behaviors and actions with human-centered qualities to a brand’s long-term growth, I transitioned into brand consulting after working in strategic planning and research in banking. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to shift the consciousness of business — guiding brands and leaders to integrate purpose and innate human qualities into brand development and operations.
Over the years, my work has included rebranding and cultural transformation; brand architecture and product/service portfolio development; brand-led M&A and spin-off prep; and brand-based thought leadership. Today, I also advise leaders, brands and entrepreneurs on how to meaningfully connect people and performance with purpose. I bring the breadth of knowledge gained through diverse work and life experiences — including living in the UK and working and traveling globally for nearly two decades — guiding clients to foster trust, collaboration, and human potential in every engagement…. (Learn more about my background and experience.)
Work
We bring a wealth of experience to every engagement — from multi-year CultureQ research into the Me-to-We continuum of Brand Citizenship to the wisdom gained over the years working with B2B and B2C brands across markets and sectors, in various capacities. Some of the brands we’ve supported over the years include…..
We invite you to connect with us to meaningfully integrate purpose and
humanness into brand development and organizational culture.