Meaningfully connect
your brand with people,
on purpose
.

 

People now demand that brands solve
their personal me needs and problems and
their we worries about society and the planet.

 

 

 

 

brand \ˈbrand \ noun

The human face of a business or product
with which people form a relationship
that secures preference and loyalty.

 

 

citizenship \ˈsi-tə-zən-ˌship \ noun

The qualities that a person is expected
to have as an active participant in society
and responsible member of a community.

Latest thinking

 

Close your say-do gap.

 

 

Leaders – and leadership brands – have always cultivated relationships based on trust….
On living their purpose and values and ensuring their communications reflect their behavior and the actual experience they deliver.

 

Connect with us to align your intentions and communications with your actions. Avoid greenwashing and greenhushing. Effectively take a stand. And ensure your brand is the human face of your business that meaningfully connects with people.

About

Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker.

 

Endlessly curious about human behavior, I continually strive to understand how shifting cultural dynamics impact people’s relationships with brands, one another and themselves. As a researcher and strategist, I invite others to gain new perspectives alongside me. In doing so, together we can anticipate the unexpected and overcome apparent boundaries as we bring new possibilities to life.

 

For as long as I can remember, I’ve had a stakeholder approach to business, taken a broader societal vision and aimed to have a positive social impact. I practice a leadership style centered on integrity, collaboration and collective success. Recognizing the importance of aligning organizational behaviors and actions with values to a brand’s long-term growth, I pivoted into brand consulting after working in strategic planning and research in banking. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to shift the consciousness of business — supporting brands and leaders integrating purpose and embedding sustainability.

 

Over the years, my work has included rebranding and cultural transformation; brand architecture and product/service portfolio development; brand-led M&A and spin-off prep; and brand-based thought leadership. Today, I also advise leaders and brands on how to integrate brand strategy, marketing, communications and culture with purpose, sustainability and ESG principles. I bring the breadth of knowledge gained through diverse work and life experiences — including living in the UK and working and traveling globally for nearly two decades to all my client engagements…. (Learn more about my background and experience.)

2018 Top Leader in Trust

“Anne engaged our senior leadership in conversation about marketing and the ‘value’ of the brand in terms they could understand ($$$) and demonstrating the value in ‘integrating the brand and purpose’ through everything the firm did.”
– Head of Operations and Strategy, Financial Services

“Anne did so much more than help us with branding. As a new president of a business that had been through so much negativity, she helped me to crystallize a shared vision and motivate my executive team to move beyond the issues of the past. She assisted us in really becoming a management team.”
– CEO, Global Travel Company

“Anne is very intuitive in recognizing intellect in others and give them the room to grow, trusting that they’ll get there…transferring actual knowledge, but at the same time leaving room for the person to develop naturally and in their own way. She may not come up with a core idea for a person as she does for a brand, but she knows it is there and helps them bring it out on their own.”
– Chief Brand Officer, EU-based Global Airline

“Anne has an outstanding ability to really think beyond the confines of most people’s commercial horizons. She thinks around a particular problem or business situation to identify issues that would not make it onto most people’s radar and then comes to the solution or the way forward with frightening speed, accuracy and foresight.”
– Head of Brand, Information Technology

“Anne is a catalyst for change for organisations that are at a turning point. She offers the tools to draw the lines and connect the dots. She sees what’s always been there but nobody has seen before and is a ‘button pusher’ to help people move to the next level.”
– Business Leader, Global Asset Manager

“Anne helped our board to look at the issues and understand that we needed to deal with our business model and not just the brand. It wasn’t always comfortable but she pushed us in the right way to see the issues.”
– CFO, US Retailer

Work

 

We bring a wealth of experience to every engagement — from multi-year CultureQ research into the Me-to-We continuum of Brand Citizenship to the wisdom gained over the years working with B2B and B2C brands across markets and sectors, in various capacities. Some of the brands we’ve supported over the years include…..

Brand Citizenship, Anne Bahr Thompson client experience

 

DO GOOD.

 

When organizations of all sizes, across sectors, behave responsibly and operate harmoniously,
people, communities, society and the whole planet will move forward together.

 

Connect with us to integrate purpose and embed sustainability in brand development, marketing and culture.

Purpose. Sustainability. CSR. ESG. SDGs. Brand Citizenship.

 

These are all catchalls for the same thing: a stakeholder approach to business and positive societal impact.