Connect people with
purpose and performance—

and doing good with growth.

 

People now demand that brands solve
their personal me needs and problems and
their we worries about society and the planet
—with humanness.

 

 

 

 

 

brand \ˈbrand \ noun

The human face of a business or product,
built on trust and connection,
with which people form a relationship
that secures preference and loyalty.

 

 

citizenship \ˈsi-tə-zən-ˌship \ noun

The qualities expected of an active participant in society
and a responsible member of a community,
fostering belonging and shared purpose.

Latest thinking

Explore our latest thinking on how human-centered leadership connects people, purpose and performance for transformational growth.

Read more thought leadership and opinion.

 

Close your say-do gap.

 

 

Leaders – and leadership brands – cultivate relationships based on trust
and human-centered transformation….
On living their purpose and values, ensuring their communications reflect
their behaviors and the experiences they deliver.

 

We invite you to connect with us to ensure your brand is the human face of your business
that genuinely connects with people and taps into their potential.

 

About

Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker, Advocate for Human-Centered Leadership.

 

Endlessly curious about human behavior, I continually strive to understand how shifting cultural dynamics impact people’s relationships with brands, one another and their sense of purpose. As a researcher and strategist, I invite others to gain new perspectives alongside me. In doing so, together we can anticipate the unexpected and overcome apparent boundaries as we bring new possibilities to life.

 

For as long as I can remember, I’ve had a stakeholder approach to business, taken a broader societal vision and aimed to have a positive social impact. I practice a leadership style centered on integrity, collaboration and collective success. Recognizing the importance of aligning organizational behaviors and actions with human-centered qualities to a brand’s long-term growth, I transitioned into brand consulting after working in strategic planning and research in banking. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to shift the consciousness of business — guiding brands and leaders to integrate purpose and innate human qualities into brand development and operations.

 

Over the years, my work has included rebranding and cultural transformation; brand architecture and product/service portfolio development; brand-led M&A and spin-off prep; and brand-based thought leadership. Today, I also advise leaders, brands and entrepreneurs on how to meaningfully connect people and performance with purpose. I bring the breadth of knowledge gained through diverse work and life experiences — including living in the UK and working and traveling globally for nearly two decades — guiding clients to foster trust, collaboration, and human potential in every engagement…. (Learn more about my background and experience.)

2018 Top Leader in Trust

“Anne engaged our senior leadership in conversation about marketing and the ‘value’ of the brand in terms they could understand ($$$) and demonstrating the value in ‘integrating the brand and purpose’ through everything the firm did.”
– Head of Operations and Strategy, Financial Services

“Anne did so much more than help us with branding. As a new president of a business that had been through so much negativity, she helped me to crystallize a shared vision and motivate my executive team to move beyond the issues of the past. She assisted us in really becoming a management team.”
– CEO, Global Travel Company

“Anne is very intuitive in recognizing intellect in others and give them the room to grow, trusting that they’ll get there…transferring actual knowledge, but at the same time leaving room for the person to develop naturally and in their own way. She may not come up with a core idea for a person as she does for a brand, but she knows it is there and helps them bring it out on their own.”
– Chief Brand Officer, EU-based Global Airline

“Anne has an outstanding ability to really think beyond the confines of most people’s commercial horizons. She thinks around a particular problem or business situation to identify issues that would not make it onto most people’s radar and then comes to the solution or the way forward with frightening speed, accuracy and foresight.”
– Head of Brand, Information Technology

“Anne is a catalyst for change for organisations that are at a turning point. She offers the tools to draw the lines and connect the dots. She sees what’s always been there but nobody has seen before and is a ‘button pusher’ to help people move to the next level.”
– Business Leader, Global Asset Manager

“Anne helped our board to look at the issues and understand that we needed to deal with our business model and not just the brand. It wasn’t always comfortable but she pushed us in the right way to see the issues.”
– CFO, US Retailer

Work

 

We bring a wealth of experience to every engagement — from multi-year CultureQ research into the Me-to-We continuum of Brand Citizenship to the wisdom gained over the years working with B2B and B2C brands across markets and sectors, in various capacities. Some of the brands we’ve supported over the years include…..

Brand Citizenship, Anne Bahr Thompson client experience

 

DO GOOD.

 

We invite you to connect with us to meaningfully integrate purpose and
humanness into brand development and organizational culture.