Practicing purpose. Living alignment.

Guiding leaders and brands beyond intention—to live in coherence through every action, interaction and expression.

 

 

 

 

Latest thinking

Discover insights at the intersection of purpose, leadership and performance.
From Brand Citizenship to human-centered strategies, explore thought leadership that bridges belief and behavior—and inspires meaningful action.

Dive into more thought leadership, insights and reflections.

Explore Anne’s insights weaving together business and brand strategy with the rich tapestry of spiritual practices, ancient traditions and mythologies that reveal what makes us each of us uniquely human.

 

From purpose statements to embodied impact.

 

Trust isn’t built through words alone. It’s earned through alignment—when leadership, values and actions move in coherence. Authenticity isn’t about saying the right things; it’s about resonating with conviction and leading with integrity.  Leaders—and the brands they champion—create lasting trust when purpose is practiced with consistency and courage. 

 

 

Are you ready to step beyond rhetoric and into transformation?
Let’s explore how your leadership and brand can transcend performative change—and cultivate trust and impact.
Connect with Anne.

 

About

Anne Bahr Thompson, Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker, Advocate for Human-Centered Leadership.

Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker, Shaping the Conscious Evolution of Business.

 

Endlessly curious about human behavior, I explore how shifting cultural dynamics shape people’s relationships—with brands, one another and purpose. As a researcher and strategist, I invite others to explore new perspectives alongside me. In doing so, together we anticipate the unexpected, dissolve apparent boundaries and bring new possibilities to life.

 

For as long as I can remember, I’ve taken a stakeholder approach to business, viewing brands not as isolated entities but rather as forces that shape society. My leadership style is rooted in integrity, collaboration and collective success—a philosophy that has guided my work across industries. Recognizing that long-term brand growth depends on aligning business with human-centered value, I transitioned into brand consulting after working in strategic planning and research in banking. Since the Me-to-We continuum of Brand Citizenship emerged organically from research, I  have been on a larger mission to shift the consciousness of business — guiding brands and leaders to integrate purpose and human potential into strategy and operations. Along the way, I’ve been honored to be recognized as a CSR Top Thought Leader, Superbrands Branding Leader, a GCPIT Global Woman in Leadership and a Top Thought Leader in Trust.

 

Over the years, my work has included rebranding and cultural transformation; brand architecture and product/service portfolio development; brand-led M&A and spin-off prep; and brand-based thought leadership. Today, I also advise leaders, brands and entrepreneurs on how to meaningfully connect people and performance with purpose. I bring the breadth of knowledge gained through diverse work and life experiences — including living in the UK and working and traveling globally for nearly two decades — guiding clients to foster trust, collaboration and human potential in every engagement…. (Learn more about my background and experience.)

What I Stand For

Purpose is the living heart of growth, strategy and culture.
It becomes powerful when it is practiced—embedded in behavior, measured in outcomes and felt in relationships.

When values, voice and actions align, trust expands—and transformation takes root.

This is how I serve:
helping brands and leaders move beyond intention and into coherence—navigating the space between what’s fading and what’s emerging.
So how you show up reflects what’s most true about who you are becoming.

(Read the full manifesto: what it means to lead with clarity, coherence and care.)

 

2018 Top Leader in Trust

“Anne engaged our senior leadership in conversation about marketing and the ‘value’ of the brand in terms they could understand ($$$) and demonstrating the value in ‘integrating the brand and purpose’ through everything the firm did.”
– Head of Operations and Strategy, Financial Services

“Anne did so much more than help us with branding. As a new president of a business that had been through so much negativity, she helped me to crystallize a shared vision and motivate my executive team to move beyond the issues of the past. She assisted us in really becoming a management team.”
– CEO, Global Travel Company

“Anne is very intuitive in recognizing intellect in others and give them the room to grow, trusting that they’ll get there…transferring actual knowledge, but at the same time leaving room for the person to develop naturally and in their own way. She may not come up with a core idea for a person as she does for a brand, but she knows it is there and helps them bring it out on their own.”
– Chief Brand Officer, EU-based Global Airline

“Anne has an outstanding ability to really think beyond the confines of most people’s commercial horizons. She thinks around a particular problem or business situation to identify issues that would not make it onto most people’s radar and then comes to the solution or the way forward with frightening speed, accuracy and foresight.”
– Head of Brand, Information Technology

“Anne is a catalyst for change for organisations that are at a turning point. She offers the tools to draw the lines and connect the dots. She sees what’s always been there but nobody has seen before and is a ‘button pusher’ to help people move to the next level.”
– Business Leader, Global Asset Manager

“Anne helped our board to look at the issues and understand that we needed to deal with our business model and not just the brand. It wasn’t always comfortable but she pushed us in the right way to see the issues.”
– CFO, US Retailer

Work

 

Grounded in years of experience and insights from multi-year CultureQ and Brand Citizenship research, Anne guides brands to translate purpose into embodied impact—unlocking sustainable growth. Across B2B and B2C markets and diverse sectors, she has helped her clients strengthen trust, collaboration and performance. Here are some of the brands Anne has had the privilege to support over the years:

Brand Citizenship, Anne Bahr Thompson client experience

 

DO GOOD.

 

When purpose is embodied—not just articulated—it transforms brands. When trust and integrity are lived—not just promised—they strengthen leadership. Together, they create real impact—not only for business, but for the world.

 

 Let’s start a conversation about what it means to lead with purpose, coherence and trust.
Connect with Anne.