NB: I originally developed a version of this piece under a different title for the ANA. Shared here, it carries many of the same themes—framed more through the context of my own work and personal reflections. In the mid-1980s, during my first visit to France, I...

In his recent article in The Guardian, Our industry must reckon with how we’ve trivialised activism by turning it into comms strategy, Eugene Healey’s surfaced tensions many of us in the marketing and branding world have been grappling with for years. Purpose, he...

Recently, someone asked me: What is your theory of change? This question has stayed with me. Not because I didn’t have an answer—intuitively, I knew—but rather because I have never quite explicitly articulated the thread that weaves together the different strands of...

Brands and businesses have long played a role in advancing gender equality, yet many are now hesitating. Some organizations that once championed equity are reassessing their commitments. Others remain uncertain about how to take meaningful action in an era where...