Thought Leadership & Insights

Beyond Consumer Outrage: Rebuilding Trust and Realigning Purpose

As the new administration in the US takes its place in the White House, poised to shape the future of geopolitics and commerce, brand leaders are confronting a stark reality: trust continues to fray. Polarization, misinformation and a sense of betrayal permeate public...

The Anti-Social Century: What It Means for Brands

Over the weekend, I found myself reflecting on Derek Thompson’s recent article in The Atlantic, The Anti-Social Century, which examines how we in the US increasingly are choosing isolation over connection and solitude over community. It’s a powerful lens that offers...

Reclaiming Intuition: Understanding the vibes that guide visionary brand leaders

Numbers can tell us what’s broken…. But only in reclaiming intuition—an energy we can’t quite place our finger on—can we reveal what’s possible. For decades, we’ve been worshipping data as the ultimate decision-making tool. Standardized testing, ranking/league tables,...

Cultural Trends Shaping 2025…. Reconfiguring tomorrow

As I’ve been observing cultural shifts over the past year, it’s become increasingly clear that many of the forces shaping our future aren’t new at all. What we call cultural trends often linger beneath the surface—latent, quietly shaping behavior until something...