Anne Bahr Thompson is a listener, collaborator and tireless innovator above all else. She is gifted in seeing the potential in people and brands—inviting others to gain new perspectives alongside her and guiding them to bring these new possibilities to life.
An early pioneer of the purpose space, a Superbrands Branding Leader, a Trust Across America Top Thought Leader and a GCPIT Global Woman in Leadership, Anne is the author of DO GOOD, which details her pioneering Me-to-We continuum of Brand Citizenship®. With her unique, career-long perspective of branding and marketing, Anne built the research-based insights for the 5-step model over more than ten years. Like the proverbial canary in the coal mine, she started to observe how people’s definitions of value and connections to brands were getting turned upside down—without many of us noticing, or too many of us failing to understand the import.
Today, Anne is focused on shifting the consciousness of business, advising leaders on how to use purpose as a transformational tool and supporting them in effectively integrating sustainability, citizenship and ESG into brand development, communications, corporate culture and operations. Concurrent to working with clients, speaking and volunteering, she’s an Ambassador for Meaningful Business, a global community of leaders combining profit and purpose to help achieve the UN Global Goals, an advisor to Overflow pbc, an open talent platform for Independent Strategy Consultants and collaborating with Berlin-base e-Mission to deliver interactive and engaging ESG SaaS training.
A former executive director of strategy and planning and head of consulting at Interbrand, the world’s leading brand consultancy, Anne founded Onesixtyfourth to help businesses integrate purpose and social responsibility into their brands, corporate culture and operations. Prior to joining Interbrand, she spent several years in corporate and wholesale banking—in research, strategic planning and product management first at Chemical Bank (now JPMorganChase) and later at Bankers Trust (now Deutsche Bank)—and she began her career in media at Grey Advertising. To every client, regardless of sector or size, Anne brings a depth of knowledge and understanding that only comes from interacting with a lengthy list of the world’s most valuable organizations including Aegon, adidas, American Cancer Society, Citibank, Deloitte, Emerson, IBM, ING, Kingfisher, Microsoft, Pearson, Pepsi, Save the Children, Scandanavian Airlines, Skanska, ThomsonReuters and UNICEF, among many others. After spending some time at an INGO and working with philanthropists, in the wake of COVID pandemic she chose to return to consulting to help leaders across sectors, and at all levels, take action to shape a better next normal.
Anne’s writings have been published in Brands and Branding (Economist Books), hbr.com, Bloomberg News, The Guardian, Journal of Brand Strategy and many other industry publications. She’s been interviewed on numerous podcasts, radio shows and Fox Business, and spoken at the United Nations, international conferences, business schools and client events. An active community volunteer, she is extremely proud of the work she has done for non-profit and humanitarian aid organizations. She’s served on boards and committees for non-profits in both the US and the UK. And today, is on the executive board of the Asherah Foundation, which awards second chance scholarships for women around the world.
Anne holds an MBA from the Darden School of Business at UVA and has been an adjunct professor at NYU Stern School of Business’s London campus.