Anne Bahr Thompson is a listener, collaborator and tireless innovator. Gifted in seeing potential in both people and brands, she helps uncover new perspectives and guides others to bring possibility to life—strategically and with integrity.
An early pioneer of the purpose space, Anne is the author of DO GOOD, which details her Me-to-We continuum of Brand Citizenship®—a 5-step model she built over more than a decade of research-based insights. A CSR Top Thought Leader, a Superbrands Branding Leader, Trust Across America Top Thought Leader and GCPIT Global Woman in Leadership, Anne was among the first to notice that people’s definitions of value—and their connections to brands—were quietly shifting, long before most recognized the deeper cultural and business implications.
Today, Anne advises leaders and brands on how to integrate brand strategy, marketing, communications and culture with purpose, sustainability and ESG principles. After working with philanthropists and cross-sector coalitions at an INGO, she returned to the business sector post-pandemic to support organizations navigating a shifting Zeitgeist and evolving expectations. Anne previously served as Executive Director of Strategy and Planning and Head of Consulting at Interbrand, the world’s leading brand consultancy, before founding Onesixtyfourth—a strategic and creative consultancy helping brand leaders connect more meaningfully with people and drive growth through brand-led transformation. Earlier in her career, she worked in strategic planning and product management in corporate and wholesale banking, and began her professional journey at Grey Advertising.
To every client, regardless of sector or size, Anne brings a depth of knowledge and understanding that only comes from interacting with many of the world’s most valuable brands including Aegon, adidas, American Cancer Society, BP, Citibank, Deloitte, Emerson, Hard Rock Cafe, IBM, ING, Jameson Irish Whiskey, JPMorgan Chase, Kingfisher, L’Oreal, Microsoft, NBCUniversal, Nestle, Pearson, PepsiCo, Prudential, Quaker Oats, Roche, Save the Children, Scandanavian Airlines, Skanska, Stolichnaya, Symantec, Thomasville, ThomsonReuters, UNICEF, Waitrose, among others. Spanning industries—from financial services and consumer goods to entertainment, technology, and humanitarian aid—her experience offers the ability to translate insights across contexts and cultures, alongside meaningful perspective.
In addition to client work, Anne is actively engaged in shaping the future of purpose, sustainability and equity. She is: a member of IAA’s Global Sustainability Council; an Ambassador for Meaningful Business, a global community of leaders combining profit and purpose to help achieve the UN Global Goals; an advisor to Overflow pbc, an open talent platform for Independent Strategy Consultants; on the Council of Aspiration and Inspiration for the Spirit of Humanity Forum; and an active advocate for women’s issues, equity and belonging.
Anne’s work has been published in Brands and Branding (Economist Books), hbr.com, Bloomberg News, The Guardian, Journal of Brand Strategy and many other industry publications. She has spoken at the United Nations, international conferences, business schools, and client events, and been interviewed on podcasts, radio, and Fox Business. An active community volunteer, she’s served on boards and committees for non-profits in both the US and the UK—and worked with humanitarian aid organizations on a pro bono basis.
Anne has been an adjunct professor at NYU Stern School of Business’s London campus and holds an MBA from the Darden School at UVA. She is GRI trained in Sustainability Reporting, a certified Image Consultant and has completed programs in fine and decorative arts at the Victoria & Albert Museum and Christie’s Education in London. And it often surprises people to learn that she is also a Reiki Master and has been studying Quantum Human Design for several years.
