With greenwashing is in the spotlight and increasing regulation focused on curbing it, I've been surprised this week...
Thought Leadership & Opinion
From Greenwashing to Greenhushing: Five Guidelines to Embrace Sustainability and Prevent Missteps
Even as environment, social and governance (ESG) measures of risk are being politicized in the US, the new European...
Is political backlash against “woke” capitalism working?
Is Larry Fink’s 2023 letter an indication that political backlash against “woke” capitalism is working? I’d suggest...
The call for brands to do good grows stronger
The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as...
The Intangible Things Employees Want from Employers
Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I...
5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet
The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and...
In 2015, investors will bet more on brands with a transparent, long-term focus
For decades, many people have considered corporate efforts to fund social and environmental programs public relations...
Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy
Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ...
Can brands help Millennials feel more optimistic about the world and confident about their lives?
CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and...
Is There Any Real Value in Values?
With thanks to my colleague and friend Ramesh Jude Thomas of Equitor Consulting in India for contributing this post....
How do you describe your company culture: what Millennials, Xers and Boomers are each seeking
Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms...
Our changing workplace: Cultural shifts are impacting expectations of ’employer’ brands
With thanks to my friend and colleague Tricia Heywood for contributing this post, which was first published in...