Thought Leadership and Opinion | by Anne Bahr Thompson

Thought Leadership & Opinion

A Climate Week 2023 Imperative for Brands: Navigating Purpose and Sustainability

Over the past week, I’ve had many robust conversations with brand leaders about the interplay between purpose and sustainability at Climate Week events. With the spotlight increasingly on our planet's most pressing issues—rising temperatures, dwindling resources and...

Our Collective Memory: The evolution of 9/11 twenty-two years later

As we mark the 22nd anniversary of the September 11th attacks, the phrase Never Forget is still etched into our collective memory. Yet, as time has marched on, 9/11 is retreating into the annals of history much like December 7th, when the Pearl Harbor attacks...

Human Connection Unplugged: Lessons for Brands

"What do you do when you're on a train for a day of meetings in the big city and discover you don’t have your phone...?" That's the question that I was forced to consider the other day on my journey from Connecticut’s Eastern Shoreline to New York City. And doing so...

Purpose Is Growing Up: The Inseparable Connection with Product Quality

When Unilever’s new CEO Hein Schumacher recently announced that the company is emphasizing product quality to grow margins and volume, many marketers took it as big news…. Could this mean that performance marketing has triumphed and the focus on purpose is over? Given...

Inspiring time in Berlin filming ESG training

Thank you, e-Mission GmbH for the energizing and inspiring time in Berlin filming ESG training! e-Mission and I share...

Doing Good: Leadership Obligation or Opportunity

With thanks to Shaparency, Red Nilsson and Mark Pfister for the opportunity to speak on this important subject.... As...

Time to get purposeful about purpose: 10 guidelines to connect employees to purpose

as seen in Medium 23 Feb, 2022 PURPOSE. It’s a loaded word. Both for corporations and individuals. And while today’s...

5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet

The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and...

In 2015, investors will bet more on brands with a transparent, long-term focus

For decades, many people have considered corporate efforts to fund social and environmental programs public relations...

Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy

Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ...

Can brands help Millennials feel more optimistic about the world and confident about their lives?

CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and...

Is There Any Real Value in Values?

With thanks to my colleague and friend Ramesh Jude Thomas of Equitor Consulting in India for contributing this post....

How do you describe your company culture: what Millennials, Xers and Boomers are each seeking

Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms...

Our changing workplace: Cultural shifts are impacting expectations of ’employer’ brands

With thanks to my friend and colleague Tricia Heywood for contributing this post, which was first published in...

Are Millennials more trusting?

With so many headlines focusing on privacy concerns, last week we decided to ask CultureQ participants what they...

3-2-1…Make a difference

The conversation about brands doing good is become more and more mainstream. And, as it is, more and more of our...