- 23 August 2012 - Progressive Grocer Millennials Love Trader Joe’s
- 22 August 2012 - A Brand Millennials Love as Much as Apple
- 11 August 2012 - NeededGrocer.Blogspot Spotlight on Trader Joes: hip, cool and off-beat
- 1 October 2012 - Greener Package Is CSR dead? Study shows ‘Brand Citizenship’ more important to consumers
- 30 August 2012 - Retail Wire Millennials Love Trader Joe’s
- August 2012 - MarketWatch Radio Impact of the Olympics on Corporate Branding
- 9 April 2012 - Katya's Non-Profit Marketing Blog What Millennials and Boomers really think
- 9 April 2012 - Network for Good Outside-In CSR
- 30 March 2012 - PRNewser Generation Y: Brands Must Be Honest, Engaging
- 23 March 2012 - Business Insider Drew Mclellan: What do consumers want?