CultureQ: proprietary knowledge that kept brands ahead
Brands are unifying platforms for business operations and policies. In a social world, competitive advantage depends on a deep real-time understanding of how people’s relationships with them are shifting.
CultureQ® began as a client project focused on Millennials in 2007. It became a proprietary research program from Fall 2011 through Spring 2019. It synthesized Onesixtyfourth’s on-going dialogues with Millennials with exploratory research, quantitative studies among Millennials, Xers and Boomers and real life observation. We used the constant comparative process, iterative analysis and inductive reasoning to gain foresight into the underlying cultural drivers that shift people’s interactions with brands.
CultureQ® grounded our custom programs for B2B and B2C brands in insight and provided actionable strategy. Although CultureQ is no longer a formal research project, Anne continues to design and conduct research as appropriate for clients and incorporates interactive workshops into her process so her clients can apply the learning immediately.
CultureQ Reports
Much of CultureQ research evolved to be proprietary and reserved for clients. Here are some of our original breakthrough reports.
