Over the past week, I’ve had many robust conversations with brand leaders about the interplay between purpose and sustainability at Climate Week events. With the spotlight increasingly on our planet’s most pressing issues—rising temperatures, dwindling resources...
When Unilever’s new CEO Hein Schumacher recently announced that the company is emphasizing product quality to grow margins and volume, many marketers took it as big news…. Could this mean that performance marketing has triumphed and the focus on purpose is over? Given...
Allyship. With the backlash against Target coming on the heels of the Anheuser-Bush, Bud Light-Dylan Mulvaney fiasco, Pride 2023 presents a perfect moment for business leaders to reflect on what allyship, DEI and belonging genuinely mean to them, both externally with...
With greenwashing is in the spotlight and increasing regulation focused on curbing it, I’ve been surprised this week to see the number of brands still co-opting Earth Day for their own gain – falling short in promoting the urgent positive change needed to...
Even as environment, social and governance (ESG) measures of risk are being politicized in the US, the new European Commission Green Claims Directive will have a significant impact on business and brands – in Europe and across the globe. Understanding the broadening...
Is Larry Fink’s 2023 letter an indication that political backlash against “woke” capitalism is working? I’d suggest yes…. And no. This year, in his annual chairman’s letter released on March 14, Larry Fink addressed investors and CEOs together in one message....
