In our ever-expanding marketing landscape, influencers wield unique and captivating power. And more brands are depending on them to capture attention, forge connections with customers, and bolster brand equity attributes – even with controversies around curated posts...
When Unilever’s new CEO Hein Schumacher recently announced that the company is emphasizing product quality to grow margins and volume, many marketers took it as big news…. Could this mean that performance marketing has triumphed and the focus on purpose is over? Given...
Is greenhushing – or brands intentionally taking steps to stay quiet about their climate strategies, programs and initiatives – gaining traction as brand leaders’ concerns about greenwashing heighten? As people progressively call on the business sector to take greater...
Sustaining natural resources. Respecting diversity and individuality. Considering employees well-being. Taking a stand on civic rights. Supporting social justice. Aligning words, policies and actions. As the landscape for business is evolving, the social contract...
This TIME Magazine cover and the article by Naina Bajekal captured my attention. As I share in the introduction to DO GOOD, I wrote my book in large part to provoke more discussion and accelerate a movement to make business more relevant, innovative and enduring that...
They say honesty is the best policy… so I’ll be frank. Having written a book Do Good and advocating for the merits of Brand Citizenship for the past 10 years, I’m not necessarily a Facebook fan. Over the course of the research that led to my model of Brand Citizenship...
