The business of doing good.
Uncovering relevant cultural shifts as they are happening.
Supporting brands and agencies integrating purpose and
sustainability into brand development as growth drivers.
Latest thinking

Lessons from the Adidas-Kanye West Break-Up
In our ever-expanding marketing landscape, influencers wield unique and captivating power. And more brands are depending on...

A Climate Week 2023 Imperative for Brands: Navigating Purpose and Sustainability
Over the past week, I’ve had many robust conversations with brand leaders about the interplay between purpose and...

Our Collective Memory: The evolution of 9/11 twenty-two years later
As we mark the 22nd anniversary of the September 11th attacks, the phrase Never Forget is still etched into our collective...
It’s time to close your say-do gap.
Leaders – and leadership brands – have always cultivated relationships based on trust….
On living their purpose and values and ensuring their communications reflect their behavior and the actual experience they deliver.
Connect with us to align your intentions and words with your actions. Gain clarity to avoid greenwashing and greenhushing. Scenario plan potential challenges when taking a stand. And ensure your brand is the human face of your business.
About
Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker.
I’ve never been good at accepting the status quo. And have always been motivated by seeing beyond the ordinary, finding new ways to make people and systems thrive and delivering only exceptional work. I strongly believe that in our new world of and/also, business must evolve to be a partner advocating for the things customers, employees and other stakeholders care about. Thereby creating mutual benefit and exponential growth for everyone.
For as long as I can remember, I’ve had a stakeholder approach to business, taken a broader societal vision and aimed to have a positive social impact. I practice a leadership style centered on integrity, collaboration and collective success. Recognizing the importance of aligning organizational behaviors and actions with values to a brand’s long-term growth, I pivoted into brand consulting after working in strategic planning and research in banking. With this as my focus, my client work has always included an element of coaching brands — and people — to have the courage and confidence to be their best, true selves. And since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I also have been on a larger mission to shift the consciousness of business — supporting brands and leaders integrating purpose and embedding sustainability.
Endlessly curious about human behavior, I continually strive to uncover the underlying truths that drive authentic leadership and corporate culture — and understand how shifting cultural dynamics impact people’s relationships with brands, one another and themselves. As a researcher and strategist, I feel it’s essential to invite others to gain new perspectives alongside me. In doing so, together we can anticipate the unexpected and overcome apparent boundaries as we bring new possibilities to life.
Over the years, my work has included I bring the breadth of knowledge gained through diverse work and life experiences — including living in the UK and working and traveling globally for nearly two decades to all my client engagements…. (Learn more about my background and experience.)
Work
We bring a wealth of experience to every engagement — from multi-year CultureQ research into the Me-to-We continuum of Brand Citizenship to the wisdom gained over the years working with B2B and B2C brands across markets and sectors, in various capacities. Some of the brands we’ve supported over the years include…..

When organizations of all sizes, across sectors, behave responsibly and operate harmoniously,
people, communities, society and the whole planet will move forward together.
Connect with us to integrate purpose and embed sustainability in brand development, marketing and culture.
Purpose. Sustainability. CSR. ESG. SDGs. Brand Citizenship.
These are now catchalls for the same thing: a stakeholder approach to business and doing good.