Where purpose meets humanness….


Empowering brands—and the people
behind them—to connect, transform
and thrive.

 

 

 

 

brand \ˈbrand \ noun

The human face of a business or product,
built on trust and connection,
with which people form a relationship
that secures preference and loyalty.

 

 

citizenship \ˈsi-tə-zən-ˌship \ noun

The qualities expected of an active participant in society
and a responsible member of a community,
fostering belonging and shared purpose.

Latest thinking

Discover insights at the intersection of purpose, leadership, and performance.
From Brand Citizenship to human-centered strategies, explore thought leadership that inspires action.

Read more thought leadership.

 

Bridge the gap between purpose
and performance.

 

 

Leaders—and the brands they champion—build trust through alignment.
By living their purpose and values, they create authentic relationships, where words and actions resonate as one.

 

Let’s align your brand with purpose to build trust, unlock human potential
and create meaningful impact.
Ready to bridge the gap? Connect with Anne.

 

About

Creator of the Me-to-We Continuum of Brand Citizenship, Award Winning Thought-Leader, Author and International Speaker, Advocate for Human-Centered Leadership.

 

Endlessly curious about human behavior, I explore how shifting cultural dynamics shape people’s relationships with brands, one another and purpose. As a researcher and strategist, I invite others to gain new perspectives alongside me. In doing so, together we can anticipate the unexpected and overcome apparent boundaries as we bring new possibilities to life.

 

For as long as I can remember, I’ve had a stakeholder approach to business, taken a broader societal vision and aimed to have a positive social impact. I practice a leadership style centered on integrity, collaboration and collective success. Recognizing the importance of aligning organizational behaviors and actions with human-centered qualities to a brand’s long-term growth, I transitioned into brand consulting after working in strategic planning and research in banking. Since the Me-to-We continuum of Brand Citizenship emerged unsolicited in research, I  have been on a larger mission to shift the consciousness of business — guiding brands and leaders to integrate purpose and innate human qualities into brand development and operations.

 

Over the years, my work has included rebranding and cultural transformation; brand architecture and product/service portfolio development; brand-led M&A and spin-off prep; and brand-based thought leadership. Today, I also advise leaders, brands and entrepreneurs on how to meaningfully connect people and performance with purpose. I bring the breadth of knowledge gained through diverse work and life experiences — including living in the UK and working and traveling globally for nearly two decades — guiding clients to foster trust, collaboration, and human potential in every engagement…. (Learn more about my background and experience.)

2018 Top Leader in Trust

“Anne engaged our senior leadership in conversation about marketing and the ‘value’ of the brand in terms they could understand ($$$) and demonstrating the value in ‘integrating the brand and purpose’ through everything the firm did.”
– Head of Operations and Strategy, Financial Services

“Anne did so much more than help us with branding. As a new president of a business that had been through so much negativity, she helped me to crystallize a shared vision and motivate my executive team to move beyond the issues of the past. She assisted us in really becoming a management team.”
– CEO, Global Travel Company

“Anne is very intuitive in recognizing intellect in others and give them the room to grow, trusting that they’ll get there…transferring actual knowledge, but at the same time leaving room for the person to develop naturally and in their own way. She may not come up with a core idea for a person as she does for a brand, but she knows it is there and helps them bring it out on their own.”
– Chief Brand Officer, EU-based Global Airline

“Anne has an outstanding ability to really think beyond the confines of most people’s commercial horizons. She thinks around a particular problem or business situation to identify issues that would not make it onto most people’s radar and then comes to the solution or the way forward with frightening speed, accuracy and foresight.”
– Head of Brand, Information Technology

“Anne is a catalyst for change for organisations that are at a turning point. She offers the tools to draw the lines and connect the dots. She sees what’s always been there but nobody has seen before and is a ‘button pusher’ to help people move to the next level.”
– Business Leader, Global Asset Manager

“Anne helped our board to look at the issues and understand that we needed to deal with our business model and not just the brand. It wasn’t always comfortable but she pushed us in the right way to see the issues.”
– CFO, US Retailer

Work

 

Grounded in years of experience and insights from multi-year CultureQ research, we guide brands to align purpose with performance. Across B2B and B2C markets, and diverse sectors, our work has fostered trust, collaboration and measurable impact.

Here are some of the brands we’ve had the privilege to support over the years:

Brand Citizenship, Anne Bahr Thompson client experience

 

DO GOOD.

 

Purpose transforms brands. Humanness amplifies connection.
Together, they drive growth and impact.
Let’s start a conversation about embedding purpose into your brand and culture. Connect with Anne.